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| Need for Speed SHIFT Puts Racers in Control Los Angeles Racer Wins the Need for Speed SHIFT Competition, Drives Home in a Brand New 2009 BMW M3 Electronic Arts today announced details on the exclusive driver profile system in Need for Speed SHIFT. Driver profile is the ultimate extension of the true driver’s experience. Extending through the single player career and online multiplayer modes, driver profile gives each player a unique game experience based on the way each player drives on the track. This exclusive driver profile system pushes the entire racing genre forward. June 15, 2009 |
| Dwight Howard on the Cover of NBA LIVE 10 hree-Time NBA All-Star Currently Looking for First NBA Title Electronic Arts announced today that Orlando Magic center, Dwight Howard, will be the cover athlete for NBA LIVE 10. A three-time NBA All-Star, Howard is currently looking to lead the Magic franchise to their first NBA Championship. The No. 1 pick of the 2004 NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia Motors, an All-NBA First Team selection the last two seasons, and stole the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero antics. Additionally, Howard was the starting center of the 2008 U.S. Basketball Men’s Senior National Team which won the gold medal at the Olympics in Beijing. NBA LIVE 10 is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C. and will be available worldwide this October. June 11, 2009 |
| Millions Embrace The Sims 3 with Biggest Launch Week in History More Than 1.4 Million Units Sold and 7 Million Downloads of Player Created Content Within First Week Electronic Arts today announced that the hotly anticipated The Sims 3, stormed retail shelves starting June 2nd and sold thru more than 1.4 million PC/Mac units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more. The Sims 3, also available for download from the Apple App Store for iPhone and iPod touch, shot up to #1 paid app position on launch day and has maintained that spot since launch. June 9, 2009 |
| Multiplatform Development of Crysis 2 Next Installment of the Critically-Acclaimed Crysis Franchise Will Be First Game Built on Crytek’s Multiplatform CryENGINE 3 Technology Electronic Arts announced today that it has agreed to a deal extension with Crytek GmbH, the award-winning developers of the Crysis universe, to publish Crysis 2. Renowned for their technical excellence, artistic craftsmanship and commitment to quality, Crytek is building Crysis 2 on their new state-of-the-art multiplatform game development solution CryENGINE 3 for the Xbox 360, the PLAYSTATION 3, and the PC. June 1, 2009 |
| Jay-Z, Eminem and DJ Hero Bring DJ Culture to Gaming
Innovative Partnership Includes Special Edition Featuring Music CDs from Both Artists Jay-Z and Eminem - two of the music industry's most influential and successful artists - will join DJ Hero), the highly-anticipated new game that is bringing DJ culture and new music genres including hip-hop, electronic, R&B and soul music to the successful Guitar Hero platform, Activision announced today. May 29, 2009 |
| Xbox 360 Sees Record Growth in 2009 Year-over-year growth jumps as Xbox 360 console sales hit 30 million globally and Xbox LIVE community reaches 20 million users. Microsoft announced today that sales of Xbox 360 consoles have passed the 30 million mark globally, with its Xbox LIVE community swelling to more than 20 million active members. After the biggest year in its history in 2008, Xbox 360 achieved the highest percentage growth in hardware sales of any console so far in 2009, up 28 percent over the previous year. May 28, 2009 |
| Grand Theft Auto: The Ballad of Gay Tony for Download on Xbox 360 Grand Theft Auto: Episodes from Liberty City Available on Disc for Xbox 360 this Fall Rockstar Games, a publishing label of Take-Two Interactive Software, is proud to announce the fall release of both the second episode of Grand Theft Auto: The Ballad of Gay Tony - exclusively for download on Xbox LIVE online entertainment network, and Grand Theft Auto: Episodes from Liberty City, which will include both episode one The Lost and Damned, and episode two The Ballad of Gay Tony together on a single disc exclusively for Xbox 360 video game and entertainment system from Microsoft. May 26, 2009 |
| New Zune HD Portable Media Player Premium Zune digital entertainment service to be available internationally on Xbox LIVE. Microsoft today announced the evolution of Zune, the company’s end-to-end music and entertainment service, to a new platform and new markets. Zune will extend its video service to Xbox LIVE internationally this fall. This marks an important development in the Zune strategy and brings the Zune brand to more than 17 million international Xbox LIVE subscribers. In addition, Microsoft confirmed the next generation of the Zune portable media player, Zune HD. Available in the U.S. this fall, Zune HD is the first portable media player that combines a built-in HD Radio receiver, high-definition (HD) video output capabilities, organic light-emitting diode (OLED) touch screen, Wi-Fi and an Internet browser. May 26, 2009 |
| Megan Fox in Transformers: Revenge of the Fallen Video Game Shia LaBeouf, Megan Fox, Peter Cullen and Frank Welker Return to Provide Voice-Over Performances Activision has assembled an all-star cast for the upcoming Transformers: Revenge of the Fallen video game, including the film's leads Shia LeBeouf and Megan Fox, who will reprise their starring roles in the game, and fan favorites Peter Cullen and Frank Welker, the voices of OPTIMUS PRIME and MEGATRON from the original animated series. In the new game, developed under license from Hasbro, players are thrust into an adrenaline-pumping battle to defend Earth from a DECEPTICON attack that threatens mankind. May 15, 2009 |
